My name is Iris, I am the founder of Rural Aura Boutique. My family background is of Dominican Republic, making me [Dominican] Hispana, I love my culture and the latino/hispanic community.
Rural Aura was created by my passion for the beauty and fashion community. Growing up, I always felt self conscious/insecure about the way I looked. In comparison with my peers, there wasn't anyone who exactly looked like me. (fuller figure, hair texture, language, my culture) I felt that if you did not look a certain way or dress a certain way, you were not considered beautiful.
When I created Rural Aura I wanted my brand to be nothing but positive, where all walks of Women could come to a place to shop and feel confident about who they are, and what they are wearing. Not only If you look good, it causes you to feel good about yourself.
Now, that there are other diverse Women embracing who they are and being more Confident in themselves and self images, I felt this was the perfect time for me to step out of my shell as Rural Aura was created.
At Rural Aura, we strive to carefully select products as a reflection of our artistic style . Rural Aura’s unique, products and service, are the focus points of our company to have Women feel confident about themselves.
Thank you so much for visiting Rural Aura, we hope you enjoy the site