About Us

Hello Fashionistas! Thank you so much for stopping by our store. Allow me to introduce the face behind the brand; My name is Iris, and I am the founder of Rural Aura Boutique. My family background is of Dominican Republic, making me [Dominican] Hispanic, I love my culture and the latino/hispanic community, [along with all other cultures & backgrounds we welcome you with open arms]
Rural Aura was created by my passion for the beauty and fashion community. Growing up, I always felt self conscious/insecure about the way I looked. In comparison with my peers, there wasn't anyone who exactly looked like me. (fuller figure, hair texture, language, my culture) I always felt like I was the odd ball in the group, standing out. I felt that if you did not look a certain way or dress a certain way, or fit into a certain size you were not considered beautiful. 
When I created Rural Aura I wanted my brand to be nothing but positive, where all walks of Women could come to a place to shop and feel confident about who they are, and what they are wearing. Not only If you look good, it causes you to feel good about yourself you can conquer the world. 
Now, that there are other diverse Women embracing who they are and being more Confident in themselves and self images, I felt this was the perfect time for me to step out of my shell as Rural Aura was created.
At Rural Aura, we strive to carefully select products as a reflection of our artistic style . Rural Aura’s unique, products and service, are the focus points of our company to have Women feel confident about themselves.


Thank you so much for visiting Rural Aura, we hope you enjoy the site

Be Confident & Be You, 


 “If you have a dream, don't let anybody take it away.”

“Always believe that the impossible is possible.”

- Selena Quintanilla Perez